Last year Spry Fox had a hit on its hands with the free-to-play mobile game Alphabear, but it wasn't the studio's first attempt to make a word puzzle game with cute bears.
It wasn't the studio's second attempt, either. Alphabear's pair of predecessors both failed, for different reasons, "but we said fuck it, third time's the charm," said Spry Fox CEO David Edery at GDC this year.
He was introducing his postmortem of Alphabear's design and development, which encompasses lessons Spry Fox learned about making great free-to-play games and (perhaps more critically) earning revenue from those games.
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